
Making AI accessible
for everyone
The weekly newsletter that's read by thousands of professionals, keen to understand the latest advances in artificial intelligence.
The story behind Loop
I started Loop because I was really frustrated with the industry. Every week, there were dozens of AI announcements, research papers, and product launches. But finding the ones that actually mattered took hours of work.
Most "AI news" was either clickbait, a press release, or incredibly technical - making it hard for people to apply it in their work. I felt the constant hype was counterproductive too, as people can quickly feel overwhelmed and unsure about what's actually useful.
So I started writing a weekly summary for myself. It was a nice way to cut through the noise and focus on what was genuinely useful. I shared it with a few colleagues, they shared it with their teams, and before I knew it, thousands of people were reading it every week.
Since then, I've been working on Loop Academy — a series of guides that help anyone learn about AI and develop new skills. Whether you're just getting started or looking to go deeper, there's something for you.

Written by
Liam McCormick
I'm a Senior AI Engineer working in R&D at a global technology company. I explore the latest advances in AI and figure out how to turn them into products that work at scale.
I've spent over seven years building software, and the last few years have been almost entirely focused on AI. I've built AI solutions for large enterprises and governments, some of which are now used by millions of people.
Every week, I bring this experience and insight to Loop. Rather than focusing on theory or speculation, I explore what actually works and why it matters.
What you'll find in Loop
Every week, I cover the AI stories that matter — not every announcement, just the ones that will actually affect how you work.
Breakthrough analysis
Deep dives into the major AI advances, explained in plain English with some practical implications.
Startup tracking
The companies that are building the future of AI and technology more broadly, from early-stage to breakout success.
Tool recommendations
Honest reviews of AI tools that I've used for my professional work, with specific use cases.
Trend reports
Regular analysis of where the industry is heading, backed by real data.

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